Search engine optimization is one of the best ways to drive traffic to your website. It has many advantages, including it’s free if you do it yourself and clicks from search engines are also free. Some publishers have unrealistic expectation though, and SEO does not always provide the results they expect.
1. Outdated Tactics
Search engines care about in-depth content that is relevant to a user’s search query. They don’t care about a website being listed in directories, unless it it a local website in respected professional or city directories. Even exact match keywords are obsolete as Google does not need webmasters to put emergency plumber Houston in in their text because that is how people type in their search query. Google knows the person is in Houston and will return appropriate results.
2. No CTA on Page
Google can drive qualified traffic to a site, but with no clear call-to-action, SEO is useless. You want conversions, not just traffic. Publishers who want people to sign up for their newsletter have to entice visitors to convert or more traffic is useless.
3. No One Has Heard of Your Product
Imagine inventing a brand new product that no one has ever heard of before. SEO will not help much if no one is searching for the product or your company name because they don’t know about it. A paid brand awareness campaign will help you get the word out; then you can concentrate on optimizing your website.
4. No One Wants What You’re Selling
SEO is great if people are searching online for what you’re offering. If they’re not, it’s a waste of time. For example, if you sell DVDs, there isn’t much of a market for them since every TV show and movie is available to stream. More resources can be found at Toronto SEO or speak with one of their experts if you require additional insights.
5. You Give Up Quickly
Search engine optimization is a long-term strategy, You can’t add a few ALT tags and write a few blog posts and expect to move up in the rankings in a week. It just doesn’t work that way. Patience and consistency is the key to ranking well for keywords that will earn you money.